In a world that is becoming increasingly fast-paced, it’s important to communicate with stakeholders effectively and efficiently. When it comes to announcing new milestones for projects, sharing updates on progress, or asking for their feedback and input communicating with stakeholders at the right moment, through the right channel can help reduce confusion, improve engagement, and speed up the resolution of issues.
This process begins with identifying your stakeholders and understanding their specific needs and preferences. This can be done by conducting surveys, holding stakeholder meetings, participating on conference calls, monitoring conversations on social media, and so on. This will help you to determine how often to communicate with each stakeholder group, the type of information they need and in what format they prefer to receive it in.
Once this has been established, it is important to create a stakeholder communications plan that addresses these goals. The stakeholder matrix can be a useful tool to accomplish this. The stakeholder matrix can help you rank stakeholders based on their level of interest and influence and the kind of communication they require. This could include a series of design and copy reviews, daily weekly, monthly, or daily status reports and group video conferences, or even more.
Stakeholders can also choose to prefer certain kinds of communication that are not face-to–face, like conversations or emails, or even online meetings. Understanding the kind of communication each stakeholder prefers will help you to ensure that they receive relevant information that they can easily absorb.