How to Ensure the Integrity of Original Software Reviews
octubre 9, 2023
Original reviews of software are written by users, based on their experiences with the software. They are helpful to buyers of software because they contain both the positive and negative aspects. However, it is crucial to know where reviewers’ experiences originate from and what the objective of the software they’re reviewing is. Reviews that are not valid can be triggered by different reasons, from genuine pleasure and balanced experiences to shady motivations.
To ensure the credibility of any review, they are subject to the following checks:
Identity Check – Every review is scrutinized for key identifiers such as name, job title, and email address, in order to verify that it was written by a real person. If the reviewer cannot be verified the review won’t be published. Conflict of Interest Check: If the reviewer has any connection to the company or competitor who is being reviewed, their review will not appear.
For customers, the same quality control and verification processes apply to all reviews regardless of the rating or product being review. This assures that all reviews are treated equally and Website without bias.
Vendors must respond to all reviews – even those with low ratings because this is a great opportunity to demonstrate that they care about their customers and are willing to listen. However, vendors must not try to influence reviews through requiring a non-disparagement clause in customer contracts, since this is a violation of federal law.